Learning across cases, strategy, and personal direction
The semester moves from individual case research to a collaborative marketing challenge and concludes with an individual reflection. Together, the projects connect design lenses, social innovation, strategic thinking, and each student's developing interests.
Guiding questionHow can interdisciplinary design thinking connect culture, social impact, markets, and personal direction?
Project 1 · Individual · 30%
Design × Social Impact: A Casebook
Research real cases that connect design and social innovation. Weekly articles examine art, graphics, products, spaces, interactions, and services through a clear Problem–Solution structure; the strongest work is refined into a collective class casebook.
Deliverables
- Weekly 2–3 page case-study articles
- Revised and designed casebook contribution
- Short case-sharing presentations
Evaluation
Relevance 20 · Depth of analysis 40 · Social innovation value 20 · Presentation 20
Project 2 · Team · 30%
K-Food, Beyond Taste: Global Marketing Challenge
Select a K-Food brand and develop a culturally engaging, feasible marketing strategy for global tourists or MZ consumers using user-, customer-, and strategy-centered design thinking.
Deliverables
- Brand, competitor, and customer-insight analysis
- Problem definition, social message, and campaign strategy
- Exhibition-booth mock-up and A2 poster
- 15-minute presentation and presentation PDF
Evaluation
Design-thinking rationale 40 · Creativity 20 · Social impact 20 · Presentation 20
Project 3 · Individual · 15%
Personal Interdisciplinary Map
Map your academic and career interests through an interdisciplinary design perspective, then explain the relationships among selected fields through a representative case.
Deliverables
- Interdisciplinary relationship diagram
- Written explanation of interests and direction
- Representative case and final reflection
Evaluation
Clarity 30 · Design-thinking rationale 30 · Case relevance 25 · Writing and presentation 15