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CDM1001 Upcoming

Introduction to Culture and Design Management

Fall 2026 Undergraduate

This introductory course examines how culture, design, and management intersect—and how interdisciplinary design thinking can create meaningful social and market value.

CultureDesign ManagementSocial ImpactDesign ThinkingInterdisciplinary Learning
Class time
Every Tuesday, 10:00–13:00
Location
VeritasB 416
Instructor
Prof. Bokyung Lee
Language
English
Weekly schedule

Week by week

Provisional schedule · Topics and milestones may shift as the semester develops

Week 01Sep. 01
Lecture

Course Introduction

Foundations
Before Class
Preparation

Review the course hub and bring one example that connects culture, design, and management.

In Class
  • Course goals, structure, and assessment
  • Introduction to the three projects
  • Group formation and interest mapping
After Class
Project 1

Set up the casebook format and identify possible social-impact cases.

Week 02Sep. 08
Lecture

Art, Not Design

Foundations
Before Class
FC Lecture

Watch the lecture and note how art frames meaning, expression, and social questions.

In Class
  • Lecture discussion and concept check
  • Case analysis: art and social impact
  • Problem–Solution writing workshop
After Class
Casebook

Write a 2–3 page case article connecting art and social innovation.

Week 03Sep. 15
Lecture

Art + Business

Foundations
Before Class
FC Lecture

Watch the lecture and identify how art creates cultural and market value.

In Class
  • Selected case sharing
  • Art-marketing and value-creation discussion
  • Casebook feedback
After Class
Casebook

Research and write the next social-impact case article.

Week 04Sep. 22
Lecture

Design, Not Art: Graphics

Design Lens
Before Class
FC Lecture

Watch the Design Lens lecture on graphic communication.

In Class
  • Art–design comparison
  • Graphic-design case critique
  • Best-case sharing
After Class
Casebook

Analyze a graphic-design case with measurable or observable social value.

Week 05Sep. 29
Lecture

Products and Spaces

Design Lens
Before Class
FC Lecture

Watch the Design Lens lecture on products and spatial experience.

In Class
  • Product and space case comparison
  • Users, context, and constraints
  • Casebook peer review
After Class
Casebook

Write a product- or space-design social-impact case.

Week 06Oct. 06
Lecture

Interactions

Design Lens
Before Class
FC Lecture

Watch the Design Lens lecture on interaction and user experience.

In Class
  • Interaction-design concepts
  • Behavior and feedback analysis
  • Case discussion
After Class
Casebook

Write an interaction-design social-impact case.

Week 07Oct. 13
Lecture

Services

Design Lens
Before Class
FC Lecture

Watch the Design Lens lecture on services and systems.

In Class
  • Service-system mapping
  • Stakeholder and touchpoint analysis
  • Best-case sharing
After Class
Casebook

Complete the final weekly case and select work to refine for the casebook.

Week 08Oct. 20
Lecture

Midterm Casebook Submission

Synthesis
Before Class
Preparation

Revise selected articles for analytical depth, clarity, and visual consistency.

In Class
  • Casebook editorial review
  • Cross-category synthesis
  • Midterm submission check
After Class
Project 1

Submit the polished individual casebook contribution.

Week 09Oct. 27
Lecture

Design as User-Centered Design Thinking

Design Thinking
Before Class
FC Lecture

Watch the lecture on users, needs, contexts, and evidence.

In Class
  • User-centered case analysis
  • K-Food challenge introduction
  • Target-user framing
After Class
Project 2

Select a K-Food brand and prepare initial user and context research.

Week 10Nov. 03
Lecture

Design Management as Customer-Centered Thinking

Design Thinking
Before Class
FC Lecture

Watch the lecture on customer insight, experience, and value.

In Class
  • Brand and competitor analysis
  • Customer journey and insight workshop
  • Problem definition
After Class
Project 2

Develop the customer insight and refined problem statement.

Week 11Nov. 10
Lecture

Design Management as Strategy-Centered Thinking

Design Thinking
Before Class
FC Lecture

Watch the lecture on strategic fit, differentiation, and implementation.

In Class
  • Strategy and campaign concept development
  • Social-message critique
  • Feasibility check
After Class
Project 2

Draft the marketing strategy, campaign, and experience concept.

Week 12Nov. 17
Lecture

Group Project Consultation

Design Thinking
Before Class
Preparation

Bring the complete research-to-strategy logic and open questions.

In Class
  • Team consultation
  • Booth and poster concept review
  • Presentation-story feedback
After Class
Project 2

Revise the strategy and begin the booth mock-up and A2 poster.

Week 13Nov. 24
Lecture

Special Lecture and Project Studio

Design Thinking
Before Class
Preparation

Prepare a working prototype, poster draft, and presentation outline.

In Class
  • Special lecture topic to be confirmed
  • Group consultation
  • Prototype and communication critique
After Class
Project 2

Complete the final presentation, booth mock-up, poster, and PDF.

Week 14Dec. 01
Lecture

K-Food Global Marketing Challenge: Final Presentation

Presentation
Before Class
Preparation

Rehearse the 15-minute team presentation and verify all deliverables.

In Class
  • Final team presentations
  • Questions and critique
  • Cross-team reflection
After Class
Project 3

Begin the Personal Interdisciplinary Map and select a representative case.

Week 15Dec. 08
Lecture

Design Research as Scientific Thinking

Reflection
Before Class
FC Lecture

Watch the lecture on design questions, evidence, comparison, and reflection.

In Class
  • Design research and scientific thinking
  • Personal interdisciplinary mapping workshop
  • Course synthesis and reflection
After Class
Project 3

Complete the Personal Interdisciplinary Map and final report; submission date to be confirmed.