Build a foundational vocabulary for the backgrounds, methods, and skills of Culture and Design Management.
Learning to read culture through design
The course builds foundational knowledge across culture, design, and management through lectures, case discussions, group activities, and three connected projects. Students first explore design through art, graphics, products, spaces, interactions, and services; they then apply user-, customer-, and strategy-centered design thinking to social impact, global marketing, and their own academic direction.
Explain relationships among design, UX, technology, culture, art, management, and marketing.
Use interdisciplinary design lenses and design-thinking approaches to analyze cases and develop proposals.
Reflect on possible academic and career paths and articulate a personal interdisciplinary direction.