Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time
Tuesday(s), 10:00–13:00
Location
VeritasB 443
Instructor
Prof. Bokyung Lee
Office hours
Monday, 9:00–11:00
Language
English
At a glance

Deliverables overview

Select a work item above to view its full details below.

Deliverable #1: [Mini-Report] Analysis: Graphic Design Elements

9%
Project
Project 1
Format
Mini-Report
Due
Sep. 29

Use D:Branch to examine graphic-design elements and explain how alternative decisions influence meaning, perception, and communication.

Submission method

See LearnUS and the weekly announcement.

Evaluation percentage

9% of the final course grade

Evaluation focus

See the related project evaluation criteria.

Deliverable #2: [Mini-Report] Analysis: Product Design Elements

9%
Project
Project 1
Format
Mini-Report
Due
Oct. 06

Compare product-design alternatives and evaluate their relationship to purpose, usability, users, and context.

Submission method

See LearnUS and the weekly announcement.

Evaluation percentage

9% of the final course grade

Evaluation focus

See the related project evaluation criteria.

Deliverable #3: [Mini-Report] Analysis: Interaction Design Elements

9%
Project
Project 1
Format
Mini-Report
Due
Oct. 13

Analyze interaction-design decisions and explain how they shape usability, behavior, feedback, and the overall user experience.

Submission method

See LearnUS and the weekly announcement.

Evaluation percentage

9% of the final course grade

Evaluation focus

See the related project evaluation criteria.

Deliverable #4: [Mini-Report] Analysis: Service Design Elements

9%
Project
Project 1
Format
Mini-Report
Due
Oct. 20

Analyze a service-design case and synthesize insights across the design lenses explored throughout Project 1.

Submission method

See LearnUS and the weekly announcement.

Evaluation percentage

9% of the final course grade

Evaluation focus

See the related project evaluation criteria.

Deliverable #5: [Mid-term Report] Pop-up Store Design Critique

14%
Project
Project 2
Format
Mid-term Report
Due
Oct. 20

Submit the midterm critical-analysis report based on a pop-up store field visit and the integrated application of multiple CDM design lenses.

Submission method

See LearnUS and the weekly announcement.

Evaluation percentage

14% of the final course grade

Evaluation focus

See the related project evaluation criteria.

Deliverable #6: [Presentation] Integrated Korean Market Launch Proposal

20%
Project
Project 3
Format
Presentation
Due
Dec. 08

Present the integrated Korean market launch strategy and submit the final presentation deck.

Submission method

See LearnUS and the weekly announcement.

Evaluation percentage

20% of the final course grade

Evaluation focus

See the related project evaluation criteria.

Deliverable #7: [Final Report] Personal Interdisciplinary Map

10%
Project
Project 4
Format
Final Report
Due
Dec. 14

Submit the personal interdisciplinary map and final reflective report connecting the semester’s accumulated learning.

Submission method

See LearnUS and the weekly announcement.

Evaluation percentage

10% of the final course grade

Evaluation focus

See the related project evaluation criteria.