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Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time
Tuesday(s), 10:00–13:00
Location
VeritasB 443
Instructor
Prof. Bokyung Lee
Office hours
Monday, 9:00–11:00
Language
English

This course is composed of two parts: (i) CDM's Design Lens Series (w1–w8) and (ii) CDM's Integrated Design Thinking Series (w9–w16). For each part, a series of lectures will be given to provide fundamental knowledge and principles about each topic. Then, students will conduct corresponding case studies or in-class group activities each week to gain an in-depth understanding and finish term projects through integrated comprehension of what they have learned.

Week 01Sep. 01
Lecture

Course Introduction

Before Class
  • [Prep] Review the course hub before the first class.
In Class
  • Course introduction
  • Four-project overview
  • Group formation
After Class
  • [FC] Watch ‘Art, Not Design.’
Stage & Project Course Foundation Orientation Week 1
Week 03Sep. 15
Lecture

CDM Design Lens #2:
Art + Business

Before Class
  • [FC] Art + Business
In Class
  • Short lecture
  • Group discussion using D:Branch
After Class
  • [FC] Watch ‘Graphic Design Elements.’
  • [Deliverable 2] (3%) Complete the Art + Business design-lens exercise.
Week 04Sep. 22
Lecture

CDM Design Lens #3:
Graphic Design

Before Class
  • [FC] Graphic Design Elements
In Class
  • Short lecture
  • Group discussion using D:Branch
After Class
  • [FC] Watch ‘Product Design Elements.’
  • [Deliverable 3] (4%) Complete the Graphic Design lens exercise.
Week 05Sep. 29
Lecture

CDM Design Lens #4:
Product Design

Before Class
  • [FC] Product Design Elements
In Class
  • Short lecture
  • Group discussion using D:Branch
After Class
  • [FC] Watch ‘Interaction Design Elements.’
  • [Deliverable 4] (3%) Complete the Product Design lens exercise.
Week 06Oct. 06
Lecture

CDM Design Lens #5:
Interaction Design

Before Class
  • [FC] Interaction Design Elements
In Class
  • Short lecture
  • Group discussion using D:Branch
After Class
  • [FC] Watch ‘Service Design Elements.’
  • [Deliverable 5] (3%) Complete the Interaction Design lens exercise.
Week 07Oct. 13
Lecture

CDM Design Lens #6:
Service Design

Before Class
  • [FC] Service Design Elements
In Class
  • Short lecture
  • Group discussion using D:Branch
  • Project 1 synthesis
After Class
  • [Deliverable 6] (4%) Complete the Service Design lens exercise.
  • Visit a pop-up store to prepare the critical design analysis report for Project 2.
Week 08Oct. 20
Lecture

Midterm Report Submission (Online Submission)

Before Class
  • Complete the final pop-up store analysis report.
In Class
  • No offline lecture
After Class
  • [Deliverable 7] (15%) Submit the Pop-up Store Design Critique (Midterm Report) online.
Stage & Project Stage 2: Apply the Lenses Project 2: Pop-up Store Design Critique Week 8
Week 10Nov. 03
Lecture

CDMs’ Design Thinking Series #1:
Design as User-Centered Thinking

Before Class
  • [FC] User-centered Design and User Research Methods
In Class
  • Short lecture
  • Research-planning discussion
  • Feedback
After Class
  • [Deliverable 9] (7%) Conduct user research interviews.
Week 11Nov. 10
Lecture

CDMs’ Design Thinking Series #1:
User Insight + Ideation

Before Class
  • [Research] Bring interview findings and initial insights.
In Class
  • Short lecture
  • Group discussion
  • Brainstorming
After Class
  • [FC] Watch ‘Customer-centered Thinking.’
  • [Deliverable 10] (9%) Synthesize user insights and opportunity areas.
Week 12Nov. 17
Lecture

CDMs’ Design Thinking Series #2:
Design Marketing as Customer-Centered Thinking

Before Class
  • [FC] Customer-centered Thinking
In Class
  • Short lecture
  • Group discussion
  • Brainstorming
After Class
  • [FC] Watch ‘Strategic Design Thinking.’
  • Develop customer-centered marketing concepts.
Week 13Nov. 24
Lecture

CDMs’ Design Thinking Series #3:
Design Management as Strategic-Centered Thinking

Before Class
  • [FC] Strategic Design Thinking
In Class
  • Short lecture
  • Group discussion
  • Strategy development
After Class
  • Develop the final Korea-launch strategy and presentation.
Week 14Dec. 01
Lecture

Group Consultation (Optional)

Before Class
  • Bring the complete research-to-strategy proposal and open questions.
In Class
  • Group feedback
After Class
  • Finalize and rehearse the strategy presentation.
Week 15Dec. 08
Lecture

Final Project Presentation

Before Class
  • Rehearse the final presentation and verify all deliverables.
In Class
  • Final strategy presentations
  • Co-evaluation with Mikko Laakkonen
  • Questions and critique
After Class
  • [FC] Watch ‘Personal Interdisciplinary Mapping.’
  • [Deliverable 11] (20%) Submit the Industry Project Final Presentation deck.
  • Complete the Personal Interdisciplinary Map and final report.
Week 16Dec. 14
Lecture

Final Report Submission (Online Submission)

Before Class
  • Complete the Personal Interdisciplinary Map and final report.
In Class
  • No offline lecture
After Class
  • [Deliverable 12] (10%) Submit the Personal Interdisciplinary Map (Final Report) online.
Stage & Project Stage 4: Reflect and Position Project 4: Personal Interdisciplinary Map Weeks 15–16