Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.
Which parts of our provisional strategy should be retained, revised, combined, or removed?
What evidence and strategic logic make one direction stronger than the alternatives?
How can consultation feedback be translated into one coherent final strategy?
Learning Goal
Use consultation feedback to make explicit strategic decisions, consolidate one final direction, and develop an integrated strategy blueprint for the final presentation.
Lecture Materials
Deliverable #6 guide and evaluation criteria
Unlocks when Week 13 class ends
Nov. 24, 1:00 PM (KST)
In-class Activity
In-class Lecture:
Introduce the consultation criteria and four-part Final Strategy Blueprint:
Final Strategy at a Glance
Why This Strategy Can Win
Strategy in Action
Consultation Decisions and Final To-Dos
In-class Activity:
Present the provisional direction, strongest supporting evidence, and most important unresolved question.
Receive focused consultation on strategic clarity, customer–company–competition logic, competitive advantage, coherence of proposed actions, and remaining risks.
Decide what to retain, revise, combine, remove, or verify.
Select one final strategy and develop its connected actions and final blueprint.
In-class Submission:
Submit one team Final Strategy Blueprint working version before class ends.
Unlocks when Week 13 class ends
Nov. 24, 1:00 PM (KST)
Homework
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Key Takeaways
A final strategy should present one coherent logic rather than several competing ideas.
Customer evidence, company strengths, and competitive advantage should reinforce the same direction.
Two to three strategic actions should implement the same strategy across different touchpoints.
Remaining assumptions and risks should be stated clearly rather than treated as validated facts.
Available after class
Unlocks Dec. 1, 1:00 PM (KST), when this class ends.