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CDM1001 Upcoming

Introduction to Culture and Design Management

Fall 2026 Undergraduate · Project-based Lecture

How can cultural insight become a thoughtful design strategy? This course introduces the relationships among culture, design, and management through observation, discussion, and a semester-long team project.

CultureDesign ManagementField ResearchStrategyProject-based Learning
Class time
To be announced
Location
To be announced
Instructor
Bokyung Lee
Language
English
Semester project

From Cultural Insight to Design Strategy

Student teams select a cultural context, investigate how value is currently created and experienced, and develop a design-management proposal grounded in evidence. The project moves from field observation to synthesis, concept development, prototyping, and a final strategic narrative.

Guiding questionHow might we create meaningful value without flattening the culture we are designing with?

Core deliverables

  1. Research plan and field notes
  2. Cultural insight map
  3. Concept and strategy prototype
  4. Final proposal and presentation