CDM1001 Upcoming

Introduction to Culture and Design Management

Fall 2026 Undergraduate · Project-based Lecture

How can cultural insight become a thoughtful design strategy? This course introduces the relationships among culture, design, and management through observation, discussion, and a semester-long team project.

CultureDesign ManagementField ResearchStrategyProject-based Learning

Class time: To be announced
Location: To be announced
Instructor: Bokyung Lee
Language: English

Project roadmap

One semester, five connected phases

Planned learning arc · Exact activities may shift as the semester develops

01Weeks 1–3

Orient

Build a shared vocabulary around culture, design, value, and management; examine cases and form project teams.

Lectures · Case discussion · Team formation

02Weeks 4–6

Observe

Define a context, plan fieldwork, and gather situated evidence through observation and conversation.

Research planning · Fieldwork · Documentation

03Weeks 7–9

Interpret

Organize research materials, surface patterns and tensions, and articulate a design opportunity.

Synthesis · Insight mapping · Midterm critique

04Weeks 10–12

Propose

Generate alternatives and connect a design concept to stakeholders, resources, and a value strategy.

Ideation · Concept development · Strategy mapping

05Weeks 13–15

Refine & share

Prototype the proposal, test its coherence, and craft a persuasive final story supported by research.

Prototyping · Critique · Final presentation