Introduction to Culture and Design Management

Watch: What do culture, design, and management mean in this course?

Bring one designed object or service that expresses a cultural value.

Document one cultural observation with a photograph and a 200-word reflection.

Watch: Visible practices, shared meanings, and underlying values.

Read the assigned short case on cultural meaning in everyday products.

Observe a familiar place for 30 minutes and separate evidence from interpretation.

Watch: Design as product, process, strategy, and organizational capability.

Compare two organizations that create cultural value differently.

Select two possible project contexts and explain why each matters culturally.

Watch: Moving from a broad topic to a researchable opportunity.

List assumptions, stakeholders, and unknowns for the selected context.

Submit the context, initial opportunity statement, stakeholders, and research questions.

Watch: Observation, contextual interview, and artifact elicitation.

Review the fieldwork ethics and informed-consent guide.

Submit participant criteria, method, protocol, responsibilities, and fieldwork schedule.

Complete the first observation or interview and organize raw documentation.

Bring anonymized notes, photographs, quotes, and questions.

Complete the planned fieldwork and submit an organized, anonymized research log.

Watch: Coding, affinity clustering, and pattern identification.

Convert field notes into atomic evidence statements.

Refine clusters and connect each pattern to traceable field evidence.

Watch: Findings, insights, tensions, and design implications.

Draft three insight statements using evidence from the synthesis board.

Submit the evidence-to-insight map and prioritized opportunity areas.

Prepare a concise narrative connecting context, method, evidence, insights, and opportunity.

Check that every claim is supported by visible research evidence.

Submit the revised research narrative and a response-to-feedback memo.

Watch: Divergent ideation and evidence-based concept criteria.

Turn each prioritized insight into multiple design prompts.

Develop at least three distinct alternatives with insight links and expected value.

Watch: Value propositions, stakeholder exchange, and strategic fit.

Identify who creates, receives, enables, and sustains value in the assigned case.

Submit the draft value proposition, stakeholder system, and experience flow.

Evaluate alternatives with shared criteria and document trade-offs.

Define what must be made or simulated to test the concept's coherence.

Submit the selected concept, rationale, scenario, and prototype plan.

Watch: Choosing prototype fidelity for experiences, services, and strategies.

Bring prototype materials and a focused feedback question.

Revise the prototype and document changes made in response to feedback.

Watch: Structuring an evidence-to-insight-to-proposal story.

Prepare the complete presentation draft and final-deliverable outline.

Revise the proposal, prototype, and presentation for final review.

Complete the final presentation, proposal document, prototype, and team rehearsal.

Verify file naming, source attribution, consent, and team credits.

Submit the final proposal package and individual reflection.